Back to Courses
📱
Meta
META-MK

Meta Social Media Marketing

Launch your career in social media marketing and prepare for a job as a social media marketer by learning core skills.

Social Media StrategyContent CreationFacebook AdsAnalyticsCampaign Management

Exam Details

Study Time
5 to 6 months
Exam Cost
Free (Audit)
Passing Score
N/A
Difficulty
Beginner
Job roles this unlocks:
Social Media ManagerDigital MarketerContent Creator
Take Mock TestView Courses

Your Progress

0%

0 of 5 steps completed

Step-by-Step RoadmapEstimated total: 4 to 6 weeks

🧱 Foundation1 to 2 weeks

Meta Blueprint fundamentals

Meta's free training platform. Cover the basics of advertising on Facebook, Instagram, Messenger, WhatsApp.

What to Learn

  • Meta family of apps and audiences
  • Business Manager / Meta Business Suite
  • Ad accounts and Business Pages
  • Campaign objectives (Awareness, Traffic, Engagement, Leads, App promotion, Sales)

Resources

  • Meta Blueprint courses (free at facebook.com/business/learn)

Blueprint is the official Meta training and the exam covers their material almost verbatim. Do not skip it.

📚 Study1 to 2 weeks

Campaign creation and ad formats

Build campaigns end-to-end. Know the ad formats, placements, and best practices.

What to Learn

  • Campaign structure (campaign, ad set, ad)
  • Ad placements (Feed, Stories, Reels, Marketplace)
  • Creative formats (image, video, carousel, collection)
  • Audience targeting (Core, Custom, Lookalike)
  • Detailed targeting (interests, demographics, behaviours)

Resources

  • Meta Blueprint: Create your first campaign
  • Hands-on practice in a real ad account

If you can, run a small £20 campaign yourself. Hands-on experience makes the exam much easier.

📚 Study1 week

Pixel and conversions tracking

Install and use Meta Pixel. Conversions API. Event Manager.

What to Learn

  • Meta Pixel installation and events
  • Conversions API basics
  • Standard vs custom events
  • Event Manager dashboard
  • Aggregated Event Measurement (iOS 14+ impact)

Resources

  • Meta Blueprint: Pixel and CAPI courses

Pixel and Conversions API together is the new standard since iOS 14. Memorise the iOS privacy changes — exam loves this.

📚 Study1 week

Measurement and optimisation

Read your data. Optimise your spend. Use A/B testing.

What to Learn

  • Ads Reporting and analytics
  • A/B testing in Ads Manager
  • Attribution settings (1-day, 7-day click)
  • Optimisation events vs conversion events
  • Common KPIs: CTR, CPM, CPC, CPA, ROAS

Resources

  • Meta Blueprint: Measurement module

Know the formulas: CPC = spend / clicks. CPM = spend / impressions × 1000. CPA = spend / actions. ROAS = revenue / spend.

🏆 Exam Day3 to 5 days

Practice and book the exam

Take the official sample questions, fix gaps, book the exam on Pearson VUE.

What to Learn

  • Meta Blueprint sample questions
  • Final review of weak areas
  • Book exam through Pearson VUE

Resources

  • Meta Blueprint exam page
  • Pearson VUE

The certification is good for 12 months. Plan your career application around that — get the cert close to job-hunting season.